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Dugena - Juwelier Steiner


Dugena - quality based on tradition since 1917

In 1917, experienced watchmakers and watch dealers, emerging from the German general agency of the Swiss Horlogère Union under the leadership of Wilhelm Ulrich and the brothers Emil and Richard Rothmann, came together to form the German watchmaker cooperative Alpina (Dugena). The goal: to sell high-quality watches at moderate prices. Models such as the "Tresor" and the "Festa" set the course for the cooperative to flourish. Finally, in 1942, Alpina was renamed Dugena. Since that time, the circle in the triangle - the Dugena trademark - has stood as a sign of the highest watchmaking quality in Germany.

As a watch brand with a long tradition and history, Dugena is committed to the same values ​​today as it was 100 years ago. Dugena watches have always been characterized by reliable quality and good value for money and combine technical benefits with sophisticated, modern design. So it's no wonder that Dugena's men's and women's watches have enjoyed great popularity for many years.

Dugena offers a structured, broad collection of men's and women's watches under its brand symbol, the Dugena triangle. The product lines offer the right wristwatch for all areas of life and purposes. The collections include classic automatic watches, robust diver's watches, elegant quartz watches and sporty pilot's watches.